{"title":"Now in India","description":"\u003cp\u003eThe first Phiten products to land in India.\u003c\/p\u003e","products":[{"product_id":"titanium-power-tape-x30-roll","title":"Titanium Power Tape X30 — roll","description":"\u003cp\u003e\u003cstrong\u003eFor the ones who train — and the hours after.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe session takes it out of you. What happens in the next two days is where you get it back, and the roll is how you stay with the parts that did the most work: a strip down a calf after a long run, a Y around a knee before leg day, an anchor across the lower back for the drive home.\u003c\/p\u003e\u003cp\u003eYou cut it to the shape you need, which is why physiotherapists and team trainers reach for the roll. If you would rather skip the scissors, the discs are the two-second version.\u003c\/p\u003e\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eA 5 cm × 4.5 m roll from Phiten's X30 line — Aqua Titanium in its high-concentration X30 form, carried through the fabric rather than coated on it. Water-resistant acrylic adhesive on an elastic 97% polyester, 3% polyurethane weave that moves with the joint.\u003c\/p\u003e\u003ch3\u003eHow to wear it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClean, dry skin. Round the corners of each strip so it does not lift.\u003c\/li\u003e\n\u003cli\u003eAnchor with no stretch, middle with light stretch, far anchor with no stretch.\u003c\/li\u003e\n\u003cli\u003eRub along it once it is down — the adhesive sets with warmth.\u003c\/li\u003e\n\u003cli\u003eWater-resistant. Take each strip off after two or three days.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHonest expectations\u003c\/h3\u003e\u003cp\u003eIndependent published research on titanium-infused tape is limited and mixed. What is not disputed is four decades of voluntary use by professional athletes who had every alternative available to them. Choose it understanding that.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA wellness product, not a medicine. Not a medical device. It does not diagnose, treat or cure any condition, and it is not a substitute for medical or physiotherapy care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"Pink","offer_id":41922302312514,"sku":"PT871029","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"Turquoise","offer_id":45528605327426,"sku":"PT871229","price":1799.0,"currency_code":"INR","in_stock":true},{"title":"Black","offer_id":45528605360194,"sku":"PT871329","price":1799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/5598\/5986\/files\/aplicacion-de-cinta_398x467_c00e2bc3-73ca-4485-8377-2bc62ae02db8.webp?v=1742808547"},{"product_id":"metax-insoles","title":"Metax Insoles","description":"\u003cp\u003e\u003cstrong\u003eFor the feet that carry every hour you did not sit down.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe ward round, the shop floor, the commute that is mostly standing, the 10,000 steps that became 18,000. Your feet are on duty longer than any other part of you, and they rarely get a thought until the evening.\u003c\/p\u003e\u003cp\u003eMetax runs through the footbed. Trim them to your size and move them between shoes — running shoes, work shoes, the pair you stand in all day.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA wellness product, not a medicine. Not a medical device. It does not diagnose, treat or cure any condition.\u003c\/em\u003e\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"21–25 cm","offer_id":41922314305602,"sku":"TI463003","price":2299.0,"currency_code":"INR","in_stock":true},{"title":"24–28 cm","offer_id":45528608407618,"sku":"TI463004","price":2299.0,"currency_code":"INR","in_stock":true},{"title":"28–33 cm","offer_id":45528608440386,"sku":"TI463005","price":2299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/5598\/5986\/files\/MetaxInsoles.png?v=1736509887"},{"product_id":"metax-power-tape-discs","title":"Metax Power Tape Discs — 70 pack","description":"\u003cp\u003e\u003cstrong\u003eFor the part of you that has been carrying the day.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe base of the neck at four o'clock. The shoulder you sleep on. The knee that reminds you about the stairs. Put a disc to the area of concern and get on with your day — it is 30 mm across, skin-coloured, and nobody will know it is there.\u003c\/p\u003e\u003cp\u003eThis is what Japan reaches for more than anything else Phiten makes, and the one we built the India launch around. Seventy discs is weeks of steady use — long enough to find out whether it belongs in your routine.\u003c\/p\u003e\u003ch3\u003eWhat it is\u003c\/h3\u003e\u003cp\u003eSmall round discs with Metax — Phiten's blend of metals, dispersed at nano level in Kyoto — carried through the fabric rather than coated on it. Acrylic adhesive on a polyester-based fabric.\u003c\/p\u003e\u003ch3\u003eHow to wear it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClean, dry skin. No lotion or oil underneath.\u003c\/li\u003e\n\u003cli\u003eOne disc to the area of concern — two or three around a joint if that is where it sits.\u003c\/li\u003e\n\u003cli\u003eLeave it on. Showers and sweat are fine.\u003c\/li\u003e\n\u003cli\u003eTake it off after two or three days and give the skin a break.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHonest expectations\u003c\/h3\u003e\u003cp\u003eSome people notice a settling within an hour. Plenty notice nothing dramatic, and simply find the area asks for less of their attention over a week of steady use. Phiten's own language is about supporting relaxation and recovery, and we would rather set that expectation than oversell it. If you have reactive skin, patch-test one disc on your forearm first.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA wellness product, not a medicine. Not a medical device. It does not diagnose, treat or cure any condition, and it is not a substitute for medical or physiotherapy care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"Default Title","offer_id":42063560802370,"sku":"PT858000","price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/5598\/5986\/files\/Powermetaxtapes.webp?v=1742479090"},{"product_id":"rakuwa-necklace-s-ii-mg","title":"Rakuwa Necklace S-II MG","description":"\u003cp\u003e\u003cstrong\u003eSomething you put on in the morning and forget about until evening.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you have seen a Phiten necklace on a cricketer or in a Japanese dugout and wondered what it would take to find out for yourself — this is the one. Plain and light, in red, in 45 cm or 55 cm, with a magnetic clasp you can do up one-handed. It goes under a shirt, into the gym and through the whole day.\u003c\/p\u003e\u003cp\u003ePriced so that trying one is not a decision you need to think about for a week.\u003c\/p\u003e\u003ch3\u003eSpecification\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColour: red\u003c\/li\u003e\n\u003cli\u003eLength 45 cm or 55 cm\u003c\/li\u003e\n\u003cli\u003eCord with Metax · magnetic clasp\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHonest expectations\u003c\/h3\u003e\u003cp\u003eIndependent evidence on the necklaces specifically is limited and mixed. We would rather you started here than at the top of the range.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eContains a magnet. Do not wear it if you have a pacemaker or any implanted electronic medical device.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eA wellness product, not a medicine. Not a medical device.\u003c\/em\u003e\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"45 cm \/ Red","offer_id":45269166850114,"sku":"TG861252","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"55 cm \/ Red","offer_id":45383817920578,"sku":"TG861254","price":2799.0,"currency_code":"INR","in_stock":true}]},{"product_id":"titanium-power-tape-x30-discs","title":"Titanium Power Tape X30 Discs — 50 pack","description":"\u003cp\u003e\u003cstrong\u003eThe disc, at thirty times the concentration.\u003c\/strong\u003e Same two-second application as the Metax discs, with Phiten's high-concentration X30 Aqua Titanium through the adhesive. 50 discs a pack.\u003c\/p\u003e\u003cp\u003ePut one to the spot of concern, press for ten seconds, and get on with your day. Take it off within two to three days, for hygiene.\u003c\/p\u003e\u003cp\u003eA wellness product, not a medicine.\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"Default Title","offer_id":45658739605570,"sku":"PT854000","price":1599.0,"currency_code":"INR","in_stock":true}]},{"product_id":"titanium-power-tape-70","title":"Titanium Power Tape — 70 pack","description":"\u003cp\u003e\u003cstrong\u003eThe original Phiten disc.\u003c\/strong\u003e 70 small, skin-coloured discs with Aqua Titanium through the adhesive. The simplest way to start.\u003c\/p\u003e\u003cp\u003ePut one to the spot of concern, press for ten seconds and get on with your day. Take it off within two to three days, for hygiene.\u003c\/p\u003e\u003cp\u003eA wellness product, not a medicine.\u003c\/p\u003e","brand":"Phiten","offers":[{"title":"Default Title","offer_id":45696474579010,"sku":"PT610000","price":649.0,"currency_code":"INR","in_stock":true}]}],"url":"https:\/\/phitenindia.com\/collections\/new.oembed","provider":"Phiten","version":"1.0","type":"link"}